Introduction to Marketing Halal-Certified Components and Products (On Line, 25 hours)
Desde Lunes 05 Octubre 2020 -  08:00am
Hasta Domingo 18 Octubre 2020 - 05:00pm
Accesos : 348
From Monday 05 October 2020 -  08:00am
To Sunday 18 October 2020 - 05:00pm
Marketing halal-certified products and services (v.2020, Online)

1 Muslim-majority markets.

a. Introduction to the Islamic Economy principles and business ethics

b. Muslim-majority markets in figures

c. Halal-certification requirements

d. Diversity (madhabs, cultural)

e. Segmentation (ethnicity, religion, income, halal-certification awareness)

2 Products.

a. Industrial > • Halal-certification, integration in Quality Management System > • Halal B2B platforms

b. End-consumer > • Packaging, branding, social responsibility, advertising > • Halal B2C apps

c. Halal supply chain and logistics

3 Case studies.

a. Ingredients & Raw Materials - Traceability

b. Food & Beverages

c. Cosmetics & Natural Beauty Products

Duration: 25 Tutored On Line hours

Price: 190 €

Language: English

Available 27/7 for 15 days.

Video-based course.

For on-site and tailored training please contact our Academy.

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